Download e-book for iPad: Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

ISBN-10: 3319597000

ISBN-13: 9783319597003

This ebook offers the newest study on nationwide model and personal label advertising and marketing - a suite of unique, rigorous and hugely suitable contributions of the 2017 overseas convention on nationwide model & inner most Label advertising and marketing in Barcelona. It covers quite a lot of subject matters from fields as diversified as retailing, advertising and marketing, common company, psychology, economics and statistics. extra, the convention addressed varied components of software, together with: purchase-decision types, top rate inner most labels, judgements considering introducing new items, M-commerce, inner most label adoption, collection judgements, deepest label pricing, model fairness and collaborative relationships.

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén


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