Michael Hanke's Airline e-Commerce: Log on. Take off. PDF

By Michael Hanke

ISBN-10: 0415775795

ISBN-13: 9780415775793

ISBN-10: 0415775809

ISBN-13: 9780415775809

From the few tickets that have been bought by way of Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web content, international on-line shuttle has grown to generate this present day greater than part a thousand billion cash in annual profit. This improvement has introduced major alterations to the airline enterprise, trip markets, and shoppers. at the present time, airways all over the world not just use e-commerce for internet online affiliate marketing and promoting but in addition as a platform to provide targeted prone and functions that experience no counterpart within the actual world.

This booklet is an in-depth creation to airline e-commerce. It covers a large scope of components which are necessary to an airline’s ongoing electronic transformation.

  • Digital houses & features

  • E-marketing

  • E-sales & distribution

  • Web patron service

  • E-commerce organization

  • E-commerce strategy

Written through an airline e-commerce specialist and illustrated with quite a few examples of best airways during this sector, Dr. Hanke offers for accomplished "behind-the-scenes" info of ways airline e-commerce works. This e-book is a vital significant other for college students and practitioners alike since it permits the reader to obtain an intensive origin of airline e-commerce. additionally, the ebook permits the reader to understand the ramifications of airline e-commerce in yes company components and to take powerful motion for a winning e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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