By Susan M. Stein,Susan M. Stein D.H.Ed. M.S. B.S.Pharm.
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Lately there were dramatic adjustments within the pharmaceutical promotional panorama, affecting either shoppers and healthcare execs. One outcome of those dynamics is the necessity for pharmaceutical businesses to plot new different types of discussion and relationships with their stakeholders. The evolution has been from mass-channel "push" advertising to two-way, multi-channel dating advertising and marketing.
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Extra info for Boh's Pharmacy Practice Manual: A Guide to the Clinical Experience
Boh's Pharmacy Practice Manual: A Guide to the Clinical Experience by Susan M. Stein,Susan M. Stein D.H.Ed. M.S. B.S.Pharm.