Read e-book online Brand Singapore (Second Edition): Nation Branding After Lee PDF

By Koh Buck Song

ISBN-10: 9814779245

ISBN-13: 9789814779241

with out kingdom branding, there will be no Singapore.

Reputation is valuable. best expertise and scorching funds gravitate in simple terms to the main beautiful, revered international locations. For a rustic as small and as younger as Singapore, its model is its Most worthy asset.

Singapore’s gorgeous ascent from 3rd international to First global in an issue of 30 years used to be spearheaded by means of a concerted, closely-coordinated programme of country branding. model Singapore helped to draw the investments, company, exchange, tourism and gifted human assets which are the lifeblood of a winning state. this present day, the city-state is understood the world over as a dynamic, secure, corruption-free position to do enterprise, a backyard urban, and more and more, a colourful urban of tradition and the humanities. In international surveys of caliber of existence, Singapore frequently tops the charts.

How did Singapore create this kingdom model, domesticate and protect it, promote it to its “shareholders”, and make it recognized to the realm? Drawing on twenty years within the country branding online game, Koh greenback track bargains an illuminating within examine – and candid critique of – a rustic model that's as wealthy in source because it is powerful with promise.

Since the 1st ebook of this booklet in 2011, Singapore has celebrated its golden jubilee of independence, gone through a watershed common election and the dying of founding father Lee Kuan Yew, and visible its country model upward push and fall amid the disruptions of an more and more divisive global (Brexit, Trump, China, etc). This well timed moment version explores the consequences of these types of components on Singapore’s future.

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Brand Singapore (Second Edition): Nation Branding After Lee Kuan Yew, in a Divisive World by Koh Buck Song


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